RESULTS THAT STRENGTHEN MISSIONS.

Federal Fitness • Sports & Recreation • Program Management • MWR & Events

Purpose Driven Solutions, LLC is an SBA VetCert-certified Veteran-Owned Small Business providing accountable program management and operational support for federal fitness, sports, recreation, and mission-support requirements.

PDS serves as a single accountable prime contractor, coordinating qualified partners while retaining responsibility for execution, compliance, quality assurance, communication, and performance.

SBA VetCert VOSB | SAM.gov Active | UEI: W1Z3S5EN4L45 | CAGE: 11HX1

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Who We Are

Purpose Driven Solutions (PDS) is an SBA VetCert-certified Veteran-Owned Small Business built to strengthen federal missions through disciplined program management, operational expertise, and accountable service.

Founded by U.S. Air Force veterans, PDS brings firsthand understanding of military customers, readiness requirements, quality-of-life programs, and the importance of reliable contractor performance.

Our experience spans fitness and recreation operations, sports programs, Government contract administration, facilities and equipment oversight, hospitality, workforce leadership, and mission support across CONUS and OCONUS environments.

We operate with a simple standard:

Purpose in how we serve. Discipline in how we execute. Accountability for the results.

Faith rooted. Vetrean-led. Mission focused.

What We Do

Federal Fitness, Sports & Recreation, Program Management, and Mission Support

Sports & Recreation Program Management

Sports officials management, intramural and youth sports, scheduling, clinics, tournaments, and sports event operations.

Fitness Equipment Support

Preventive maintenance coordination, repair services, equipment accountability, sourcing and installation support, and qualified service-provider management.

MWR, Events & Entertainment

Military and MWR programming, comedy and live entertainment, talent coordination, vendor management, and event execution.

Fitness Program Management

Commercial gym membership programs, fitness center operations, access administration, wellness programming, group fitness coordination, and customer support.

Program & Contract Management

Contract administration, subcontractor management, quality assurance, invoicing, reporting, scheduling, compliance, and Government coordination.

Operational & Hospitality Support

Program planning, lodging and meeting coordination, food-service support, workforce development, process improvement, and mission-support operations.

Relevant Experience & Performance Highlights

PDS leadership brings proven military and Government operational experience across fitness, sports, recreation, contract administration, and mission support.

17,000

Patrons served through Air Force fitness operations

$800K+

Fitness equipment accountability across military fitness operations

$7.7M

administered across six Government contracts with documented compliance

1,000 / 20+

Sports games & MWR events delivered annually

108 Personnel led across multi-site fitness, sports, recreation, hospitality, and mission support operations

11+ years

Leading cross-functional teams, mentoring personnel, and engaging senior stakeholders across global joint-force enviroments

Experience reflects PDS leadership/key-personnel experience and is not presented as completed PDS prime federal past performance.

PDS leadership has supported diverse mission environments across multiple U.S. Air Force Major Commands, geographic commands, and quality-of-life programs.

Logos identify organizations and mission environments in which PDS leadership/key personnel gained relevant experience. They do not imply current PDS contracts, client relationships, or endorsement.

Federal Contracting Information

Ready to support federal prime, subcontract, and teaming opportunities across CONUS and OCONUS.

Business Information

Business: Purpose Driven Solutions, LLC

SBA Certification: Veteran-Owned Small Business (VOSB)

SAM.gov: Active

UEI: W1Z3S5EN4L45

CAGE: 11HX1

Service Area: CONUS & OCONUS

Contracting Codes

Primary NAICS: 713940 — Fitness & Recreational Sports Centers

711219 — Other Spectator Sports

611620 — Sports & Recreation Instruction

811490 — Other Personal & Household Goods Repair (Fitness Equipment Repair)

711320 — Promoters — Performing Arts, Sports & Events

Selected PSCs: G003 | J078 | 7810 | R408 | U009

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Available for prime contracting, subcontracting, teaming, and strategic partner opportunities.

PDS Leadership

Veteran-led leadership grounded in mission execution, accountability, and service.

Derrick Norman Sr.
Founder & Chief Executive Officer

Derrick brings 11+ years of U.S. Air Force experience leading cross-functional teams, Government contract administration, fitness and recreation operations, readiness, facilities, hospitality, and mission-support programs across CONUS and OCONUS environments. His background includes senior stakeholder engagement, coaching and mentoring, quality assurance, partner coordination, and multi-site operational leadership.

Kayla B. Norman
Chief Operating Officer

Kayla brings 6 years of U.S. Air Force experience in transportation, logistics, operational planning, administration, and organizational support. As COO, she supports PDS operations, workflow management, financial administration, partner coordination, and execution discipline.

Together, they lead PDS with a commitment to purpose, integrity, accountability, and measurable mission results.

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